The process of transforming a destination into a brand by emphasizing its distinctive and unique identity.

Ephesus is a major ancient city and UNESCO World Heritage Site in western Türkiye, renowned for its archaeological remains, historical continuity, and importance as a centre of religion, commerce, urban life, and pilgrimage.

A pioneering French chef, pastry chef, and gastronomic writer who played a major role in the development of modern French haute cuisine.

Built in 1872 to facilitate transportation within Istanbul, Haydarpaşa Railway Station later served freight transport and express train services.