The 11th Advances in Tourism Marketing Conference (ATMC 2027) will be held in Dubrovnik, Croatia, from 22 to 25 September 2027, bringing together leading tourism marketing scholars, researchers, and doctoral students from around the world. Recognized as one of the world's most prestigious and longest-running academic conferences dedicated to tourism marketing, ATMC continues its tradition of providing an international platform for the exchange of cutting-edge research and innovative ideas.

The conference traces its origins to 2005, when the first meeting of tourism marketing scholars was organized in Akyaka, Türkiye. Established to create a specialized forum for tourism marketing research, the conference has since been hosted biennially in different countries. Following its inaugural edition, the event adopted the name Advances in Tourism Marketing Conference (ATMC) during its second meeting in Valencia, Spain (2007). In 2025, ATMC celebrated its twentieth anniversary in Crete, Greece, and now continues its international journey in the historic city of Dubrovnik.

ATMC 2027 aims to provide an outstanding scientific and social environment where participants can strengthen international research networks, exchange ideas, and develop collaborative projects. The conference welcomes submissions that advance theoretical, methodological, and practical knowledge in tourism marketing and related fields.

The scientific programme will feature paper presentation sessions, keynote speeches by internationally renowned scholars, editors' panels, and research workshops. In addition to its academic programme, ATMC is well known for its rich social and cultural activities that allow participants to experience the destination while fostering professional networking in an international and multicultural environment.

The conference also offers excellent publication opportunities. Selected papers will be considered for publication in leading international journals and edited books. Awards will be presented to the three best conference papers, with winners selected through a rigorous blind peer-review process. Over the years, major academic publishers have supported the conference by sponsoring book prizes, special issues, and edited volumes based on outstanding conference contributions.

Conference at a Glance

• Event: 11th Advances in Tourism Marketing Conference (ATMC 2027)
• Dates: 22–25 September 2027
• Venue: To be announced
• Location: Dubrovnik, Croatia
• Organizer: Advances in Tourism Marketing Conference (ATMC)
• Conference Series Established: 2005 (Akyaka, Türkiye)
• Participants: Researchers, academics, doctoral students, and tourism industry professionals
• Scientific Programme: Paper presentations, keynote speeches, editors' panel, workshops, networking events, and social programme
• Publication Opportunities: Selected papers considered for publication in leading journals and edited books; awards for the three best conference papers
• Main Focus: Tourism marketing theory, destination marketing, consumer behaviour, digital marketing, branding, tourism innovation, sustainability, and emerging issues in tourism marketing.