Influence Society will host a free online masterclass on October 14, 2026, exploring how artificial intelligence is changing the way travellers discover, evaluate and choose hotels. Titled “Your Next Guest Won’t Search. They’ll Ask AI.”, the 90-minute session will be delivered in English, beginning at 8:00 p.m. Paris time / 2:00 p.m. New York time.

The event will feature hospitality technology specialist Martin Soler, a former hotel general manager and marketing executive, alongside Sébastien Félix, founder and CEO of Influence Society. Discussions will draw on examples from premium hotels and restaurants.

The programme will address three areas: improving hotel visibility in AI-generated recommendations, assessing advertising opportunities within ChatGPT, and using AI to produce brand-consistent images and videos. Topics include structured data, frequently asked questions, reputation management and monitoring a property’s visibility across AI platforms. The creative production session will also examine the continuing role of human direction.

The masterclass is aimed at hotel and restaurant owners, general managers, and professionals working in marketing, sales and revenue management. No technical background is required. A live question-and-answer session is included, and all registrants will receive a recording after the event.

Further information and free registration are available through the official event registration page.