Climatotherapy

The therapeutic use of a location's climatic conditions, such as temperature, sunlight, humidity and air quality, to support treatment or rehabilitation.

Peloid Therapy (Mud Therapy)

The therapeutic application of natural or matured mud-like substances, often heated, for musculoskeletal, dermatological or wellness purposes.

Hydrotherapy

The therapeutic use of water in different temperatures, pressures or forms to support rehabilitation, pain relief or general well-being.

Balneotherapy

The therapeutic use of mineral or thermal waters through bathing, drinking or related treatments under controlled conditions.

Medical Wellness

An integrated approach that combines evidence-based medical assessment or supervision with preventive, lifestyle and wellness services.

Wellness Tourism

Travel undertaken primarily to maintain or improve personal well-being through physical, psychological, spiritual or lifestyle-based activities.

Thermal Tourism

Travel motivated by the use of naturally heated mineral waters and related facilities for health, rehabilitation, relaxation or recreation.

Onsen

A Japanese hot spring and the bathing facilities and customs associated with the use of naturally heated mineral water.

Sustainable Tourism

Tourism that accounts for its current and future economic, social and environmental effects while addressing the needs of visitors, businesses, host communities and the environment.

Quality of Life

A multidimensional assessment of individual or community well-being, including physical, psychological, social, economic and environmental conditions.

Community Participation

The active involvement of local people in identifying needs, making decisions, implementing initiatives and evaluating outcomes that affect their community.

Stakeholder Collaboration

A process in which parties with an interest in an issue share information, resources and decision-making to pursue agreed objectives.

Tourism Governance

The structures, rules and relationships through which public, private and community actors make and implement collective decisions about tourism.

Destination Resilience

The capacity of a destination and its stakeholders to anticipate, absorb, adapt to and recover from disruptions while maintaining essential functions.

Visitor Management

The planned regulation, guidance and servicing of visitors to protect resources, maintain safety and improve visitor and community experiences.

Carrying Capacity

The maximum level of visitor use that a place can accommodate without unacceptable deterioration of its environment, community, economy or visitor experience.

Co-creation

A collaborative process in which organizations, residents, visitors or other stakeholders jointly create value, knowledge, services or experiences.

Authenticity

The perceived quality of being genuine, credible or faithful to an origin, identity, tradition or lived experience.

Experience Economy

An economy in which organizations create value by staging memorable and personally engaging experiences rather than providing only goods or services.

Visitor Experience

The totality of a visitor's perceptions, emotions, interactions and evaluations before, during and after a visit.

Destination Management

The coordinated planning, development and operation of a destination's attractions, services, infrastructure and visitor flows in collaboration with relevant stakeholders.

Lunar Tourism

Proposed commercial travel by private individuals to lunar orbit, the Moon's surface or related cislunar destinations.

Orbital Space Tourism

Commercial passenger travel in which private individuals enter and remain in orbit around Earth for a period of time.

Suborbital Space Tourism

Commercial passenger travel on a trajectory that reaches space without completing an orbit around Earth.

Space Tourism

Commercial travel that enables private individuals to experience outer space or space-related flight outside conventional professional missions.

Human-centered Tourism

An approach to tourism that places human dignity, accessibility, meaningful experience and the well-being of visitors, workers and residents at the centre of development and design.

Circular Tourism

An approach to tourism that minimizes waste and resource use by applying reduction, reuse, repair, sharing and recycling across the visitor economy.

Longevity Tourism

Travel motivated by programmes, environments and services intended to support healthy ageing, disease prevention and a longer healthspan.

Digital Nomad Tourism

Travel and temporary residence by location-independent workers who use digital technologies to perform their jobs while living away from their usual place of residence.

Immersive Tourism

Tourism based on deeply engaging, multisensory or participatory experiences that create a strong sense of presence in a place, culture or narrative.

Nature-positive Tourism

Tourism that seeks not only to reduce harm to nature but also to restore biodiversity and improve the condition of ecosystems.

Climate-resilient Tourism

Tourism designed and managed to anticipate, withstand, adapt to and recover from climate-related hazards and long-term environmental change.

Regenerative Tourism

An approach to tourism that seeks to restore and enhance the ecological and social systems of a place so that communities and environments are left better than before.

Artificial Intelligence Tourism

An emerging form of tourism in which artificial intelligence is extensively used to design, personalize, deliver and manage travel services and experiences.

Tourism Leakage

The share of tourism expenditure that leaves the destination economy through imports, foreign ownership, profit repatriation or payments to external intermediaries.

Tourism Density

The spatial concentration of tourism activity, commonly measured by visitors, overnight stays or accommodation capacity per unit of area.

Tourism Intensity

The scale of tourism activity relative to the resident population, commonly measured by visitor arrivals or overnight stays per resident.

Destination Competitiveness

The ability of a destination to attract and satisfy visitors, create value for stakeholders and sustain its resources relative to competing places.

Resident Satisfaction

The degree to which local residents evaluate tourism and its effects on their community positively.

Visitor Satisfaction

The degree to which a visitor's evaluation of a destination, service or experience meets or exceeds prior expectations.

Load Factor

The percentage of available passenger capacity actually sold or used on a transport service during a specified period.

Revenue per Available Seat Kilometer (RASK)

An airline performance measure calculated by dividing operating revenue by available seat kilometres.

Average Length of Stay

The average number of nights or days visitors spend in a destination or accommodation establishment during a specified period.

Tourism Receipts

Expenditure by international inbound visitors within the destination economy, including payments for goods and services and, where specified, international passenger transport.

International Tourist Arrivals

The number of arrivals recorded when overnight visitors enter a country other than their country of residence during a specified period.

Educational Tourism

Travel in which structured or informal learning, study, training or knowledge exchange is a principal purpose.

Cruise Tourism

A form of tourism in which travel, accommodation and leisure services are combined aboard a passenger ship visiting one or more ports.

Golf Tourism

Travel undertaken primarily to play golf, attend golf events or experience golf courses and related resort facilities.

Sports Tourism

Travel involving active participation in sport, attendance at sporting events or visits to sport-related attractions.

Gastronomy Tourism

Travel in which experiencing a destination's food, beverages and culinary culture is a primary or significant motivation.

Wine Tourism

Travel motivated by experiences related to wine-producing regions, including vineyards, wineries, tastings, landscapes and wine culture.

Agritourism

A form of tourism based on visits to farms and rural enterprises, where visitors may experience agricultural production, local food and rural life.

Marine Tourism

Tourism occurring in coastal and marine environments and involving sea-based activities, attractions, transport or accommodation.

Adventure Tourism

A form of tourism involving travel to unfamiliar environments and participation in activities that combine physical engagement, perceived risk and interaction with nature or culture.

Pilgrimage Tourism

Travel to sacred places or along religious routes motivated principally by faith, devotion, spiritual fulfilment or ritual obligation.

Religious Tourism

Travel motivated wholly or partly by religious belief, spiritual interest or the desire to visit sacred places, events and institutions.

MICE Tourism

Business travel associated with meetings, incentives, conferences and exhibitions.

Business Tourism

Travel undertaken primarily for professional purposes, including meetings, conferences, exhibitions, corporate events and individual business trips.

Leisure Tourism

Travel undertaken primarily for recreation, relaxation, entertainment or personal enjoyment outside a person's usual environment.

Peer-to-peer Accommodation Platform

A digital marketplace that connects individuals offering short-term lodging with guests seeking accommodation, usually in exchange for a service fee.

Vacation Rental Platform

A digital marketplace through which privately or professionally managed short-term accommodation is listed, searched, reserved and paid for.

Bed Bank

A business-to-business wholesaler that contracts accommodation inventory in bulk and distributes it to travel agencies, tour operators and booking platforms.

Travel Management Company (TMC)

A company that manages business travel on behalf of organizations, including booking, policy compliance, expense control, traveller support and reporting.

Destination Marketing Organization (DMO)

An organization responsible for coordinating the marketing of a destination and, increasingly, supporting its management and stakeholder collaboration.

Online Travel Agency (OTA)

A digital intermediary that enables consumers to search, compare and book transport, accommodation and other travel services online.

Travel Agency

A business that advises customers and arranges or sells transport, accommodation, packages and other travel services on behalf of suppliers or intermediaries.

Tour Operator

A business that designs, combines, prices and sells travel services as packages or organized itineraries.

Smart Destination Strategy

A long-term framework for using data, technology, inclusive governance and innovation to improve a destination's sustainability, accessibility, competitiveness and visitor experience.

Climate Adaptation Strategy

A long-term framework for reducing vulnerability and adjusting tourism systems, infrastructure and practices to actual or expected climate impacts.

Destination Stewardship

A shared, place-based approach in which public bodies, businesses, residents and visitors assume responsibility for protecting and enhancing a destination's long-term well-being.

Carrying Capacity Assessment

A systematic evaluation of the level and type of visitor use a place can accommodate without unacceptable environmental, social, economic or experiential change.

Visitor Management Plan

A structured plan that specifies how visitor access, movement, behaviour and services will be managed to protect resources and maintain safe, high-quality experiences.

Sustainable Tourism Policy

A set of principles and commitments adopted to guide tourism development and operations in ways that balance environmental protection, social well-being and economic viability.

Tourism Master Plan

A comprehensive long-term plan that guides the spatial, economic, environmental and institutional development of tourism within a defined area.

Destination Management Plan

National Tourism Strategy

A long-term strategic framework developed or adopted by a national government to guide the coordinated development, management, sustainability and promotion of tourism across the country.

Seaside Photographer

A historical resort occupation responsible for taking and selling holiday portraits at beaches and seaside promenades.

Postcard Photographer

A historical and current photography title associated with producing destination images for commercial postcards.

Souvenir Photographer

A visitor-service occupation responsible for producing portraits or experience photographs sold as travel mementos.

Ride Photographer

An attraction-photography title responsible for capturing and producing visitor images associated with amusement rides.

Cruise Photographer

A shipboard photography title responsible for taking, processing, displaying, and selling passenger photographs.

Resort Photographer

A guest-service photography title responsible for photographing visitors, activities, events, and resort settings.

Destination Photographer

A photography title focused on producing promotional or documentary images of a particular destination.

Tourism Photographer

A photography occupation responsible for creating images used to document or promote tourism places, services, and experiences.

Hajj Travel Operator

A specialist religious-travel title for a person or licensed enterprise arranging Hajj packages and pilgrim services.

Pilgrimage Group Leader

A group-travel title responsible for accompanying pilgrims, coordinating logistics, and supporting the group’s religious programme.

Pilgrimage Coordinator

A coordination title responsible for organizing pilgrimage itineraries, group services, transport, accommodation, and site arrangements.

Pilgrimage Tour Operator

A religious-travel title for a person or enterprise that organizes transport, accommodation, visits, and services for pilgrims.

Youth Group Leader

A travel or recreation title responsible for supervising young participants and coordinating their programme, conduct, welfare, and safety.

Camp Counsellor

A youth-programme title responsible for supervising campers, leading activities, supporting wellbeing, and maintaining safety.

Student Exchange Coordinator

A programme title responsible for organizing student placements, host institutions or families, documentation, and participant support.

Study Abroad Advisor

An education-mobility title responsible for advising students on overseas programmes, applications, preparation, and academic requirements.

Travel Interpreter

A language-service title responsible for assisting travellers through oral translation during journeys and destination activities.

Tourism Interpreter

A language-service title responsible for oral translation in tourism settings such as tours, attractions, hotels, and visitor services.

Cultural Mediator

A visitor-service role responsible for facilitating communication and understanding between people from different linguistic or cultural backgrounds.

Consecutive Interpreter

An interpreting profession responsible for translating sections of speech after the speaker pauses.

Simultaneous Interpreter

An interpreting profession responsible for translating speech into another language in real time while the speaker continues.

Conference Interpreter

A language profession responsible for orally translating speeches and discussions at conferences and formal meetings.

Accessible Travel Coordinator

A coordination title responsible for arranging accessible transport, accommodation, equipment, assistance, and visitor services.

Accessible Travel Consultant

A travel-advisory title responsible for planning trips that meet clients’ mobility, sensory, communication, or other accessibility requirements.