The Travel and Tourism Research Association (TTRA) has announced that its 2027 Annual International Conference will take place in Seattle, Washington, from 29 June to 1 July 2027 at the Sheraton Grand Seattle. The event is expected to bring together tourism researchers, destination leaders, industry professionals, consultants and policymakers from around the world to discuss the future of travel and tourism research.
According to TTRA, Seattle was selected as the host destination because of its reputation for innovation, sustainability and destination stewardship. Known as one of North America’s leading technology and tourism hubs, the city provides an ideal setting for conversations about the evolving role of research in addressing the challenges and opportunities facing the global tourism industry.
The conference will focus on how research can help destinations and tourism organizations navigate rapid changes driven by technological advancements, shifting traveler expectations, sustainability imperatives and global economic uncertainties. Organizers emphasize that evidence-based decision-making and collaboration between academia and industry have become increasingly important in shaping the future of tourism.
TTRA noted that the conference will provide a platform for knowledge exchange, networking and professional development, enabling participants to share new research findings, practical insights and innovative approaches to tourism planning, marketing and management. The event is expected to attract an international audience representing universities, destination management organizations, tourism businesses and public-sector agencies.
The announcement follows formal approval by the TTRA Board of Directors and reflects the organization’s commitment to delivering globally relevant conference experiences. Additional details regarding the conference theme, academic program and call for presentations will be released in the coming months.
Founded more than 50 years ago, TTRA is one of the world’s leading organizations dedicated to advancing travel and tourism research. Through its conferences, publications and professional networks, the association promotes the strategic use of research and data to support informed decision-making and sustainable tourism development.
Conference at a Glance
Event: TTRA Annual International Conference 2027
Organizer: Travel and Tourism Research Association (TTRA)
Dates: 29 June – 1 July 2027
Venue: Sheraton Grand Seattle
Location: Seattle, Washington, USA
Participants: Researchers, academics, destination leaders, tourism professionals and policymakers
Focus: Tourism research, destination management, innovation, sustainability and the future of travel and tourism
