The Travel and Tourism Research Association (TTRA) has announced that its Annual International Conference 2027 will be held in Seattle, Washington, from 29 June to 1 July 2027 at the Sheraton Grand Seattle. The event is expected to bring together tourism researchers, destination leaders, academics, consultants, policymakers and industry professionals from around the world to explore the future of travel and tourism research.

According to TTRA, Seattle was selected as the host destination because of its reputation for innovation, sustainability and destination stewardship. As one of North America’s leading technology and tourism hubs, the city provides an ideal setting for discussions on how research can support destinations in responding to rapid industry transformation.

The conference will focus on the increasingly important role of research in shaping tourism policy, destination management and industry strategy. Organizers note that the travel and tourism sector is facing unprecedented change driven by advances in technology, evolving traveler expectations, workforce challenges, sustainability concerns and global economic uncertainty. In this context, evidence-based research is becoming an essential tool for informed decision-making and long-term destination resilience.

TTRA’s annual conference has long served as a leading platform for knowledge exchange between academia and industry. The 2027 edition is expected to feature presentations of cutting-edge research, discussions on emerging trends, networking opportunities and collaborative initiatives designed to bridge the gap between scholarly inquiry and practical application. Participants will include representatives from universities, destination management organizations, tourism businesses, government agencies and consulting firms.

The association emphasized that the event will provide a forum for meaningful dialogue on the future of tourism and the ways research can contribute to more sustainable, innovative and competitive destinations. By bringing together experts from different sectors and regions, the conference aims to encourage interdisciplinary collaboration and generate actionable insights for the tourism industry.

Founded more than five decades ago, TTRA is one of the world’s leading organizations dedicated to advancing travel and tourism research. Through its conferences, publications, professional development activities and industry partnerships, the association promotes the strategic use of research and data to support tourism planning, marketing and management.

Conference organizers indicated that additional information regarding the conference theme, call for presentations, keynote speakers and registration details will be announced in the coming months.

Conference at a Glance

• Event: TTRA Annual International Conference 2027
• Organizer: Travel and Tourism Research Association (TTRA)
• Dates: 29 June – 1 July 2027
• Venue: Sheraton Grand Seattle
• Location: Seattle, Washington, USA
• Participants: Researchers, academics, destination leaders, consultants, policymakers and tourism professionals
• Focus: Tourism research, destination management, innovation, sustainability and the future of travel and tourism research.