Corvinus University of Budapest will host a Tourism Forum discussion on “The Role of Museums in the Tourism Experience” on 21 October 2026, from 15:30 to 17:00 local time, at its Faculty Club. The event will be conducted in Hungarian.

Organised by the university’s Centre for Mobility and Tourism, the roundtable will examine how museums contribute to visitor experiences and destination development. Discussions will address opportunities in cultural tourism, cooperation between museum and tourism professionals, and challenges facing Hungarian museums.

Invited speakers include László Baán, Director General of the Museum of Fine Arts; Miklós Cseri, Director General of the Hungarian Open Air Museum in Szentendre; Lajos Kemecsi, Director General of the Museum of Ethnography; Gábor Zsigmond, Director General of the Hungarian National Museum; and Szabolcs Juhász, Head of Tourism Professional Affairs at Visit Hungary.

The Tourism Forum series is organised by Professor Melinda Jászberényi, Programme Director at Corvinus University of Budapest.

Participation is free, but registration is required.

View event details and registration information.