Hotel operators across the United States are reporting weaker-than-expected booking levels ahead of the 2026 FIFA World Cup, raising concerns about whether host cities will fully capitalize on one of the world's largest sporting events.

According to information compiled by the Encyclopedia of Tourism in Türkiye from a report released by the American Hotel & Lodging Association (AHLA), interest in accommodation remains below expectations in the 11 U.S. host cities scheduled to stage matches during the tournament, which will run from June 11 to July 19, 2026.

Expectations Give Way to Concern

While tourism and hospitality stakeholders initially anticipated a surge in demand, industry leaders say that changing market conditions have dampened enthusiasm.

AHLA President and CEO Rosanna Maietta noted that several emerging challenges have significantly reduced interest in the tournament. Hotel operators from New York to Los Angeles are becoming increasingly concerned about future occupancy levels.

According to the report, eight out of every ten hotels surveyed reported receiving fewer bookings than expected. In some destinations, the slowdown is particularly noticeable. Kansas City, for example, has experienced summer reservation levels below normal expectations.

By contrast, cities such as Boston, Philadelphia, San Francisco, and Seattle have seen only limited impact from the World Cup. For many businesses in these markets, the tournament still feels like a distant event with minimal influence on current booking patterns.

Visa Challenges Discourage International Visitors

The report identifies stricter visa procedures and concerns about the visitor experience as major factors behind declining international travel demand.

According to AHLA's findings, some potential travelers fear they may encounter an unwelcoming atmosphere when visiting the United States. At the same time, travel-related expenses—including airfares and transportation costs—have increased significantly, making a trip to the U.S. more expensive than in previous years.

Industry analysts note that while cost pressures are not new, current policy-related obstacles have added further complexity to travel planning for international visitors.

FIFA Also Faces Criticism

AHLA's criticism extends beyond public policy issues to include concerns regarding FIFA's accommodation management practices.

The association argues that thousands of previously reserved hotel rooms were later released or adjusted without sufficient notice, creating uncertainty in financial forecasting and operational planning. Hotel operators report that changing room commitments have disrupted staffing plans and required repeated adjustments to day-to-day operations.

In response, FIFA stated that room allocations have been managed in accordance with contractual timelines and that participating hotels were informed of changes throughout the process. The organization maintains that flexibility mechanisms were incorporated into agreements and that regular updates were communicated to accommodation partners.

According to FIFA, ongoing coordination, structured reporting procedures, and continuous communication have enabled stakeholders to adapt to changing requirements as tournament preparations continue.

Calls for Greater Cooperation

Rosanna Maietta emphasized that maximizing the World Cup's potential will require close cooperation among all stakeholders.

She stressed that both FIFA and U.S. authorities must work together to ensure seamless travel and hospitality experiences for international visitors. Industry experts agree that a successful tournament depends not only on sporting competition but also on efficient logistics, visitor comfort, and a welcoming travel environment.

As preparations continue, hotel operators, city planners, and FIFA officials face increasing pressure to address existing challenges and secure the full economic benefits associated with hosting the world's most prestigious football tournament.

Industry observers warn that with the tournament rapidly approaching, time is running short to resolve growing concerns and ensure that host cities are fully prepared to welcome global visitors.