Researchers, academics, tourism professionals and industry leaders are invited to participate in the International Conference on Culture, Tourism and Hospitality (ICCTH 2026), which will be held from 4–9 November 2026 in a hybrid format at the Ambassador Hotel in Bangkok, Thailand, and online.

ICCTH 2026 aims to bring together scholars, practitioners and innovators from around the world to explore the evolving relationships between culture, tourism and hospitality. Particular emphasis will be placed on the impact of emerging technologies and artificial intelligence on tourism and hospitality research, education and industry practice.

The conference seeks to provide an international platform for presenting cutting-edge research, fostering interdisciplinary collaboration and addressing contemporary challenges facing the tourism and hospitality sectors. Organizers note that the event will feature academic paper presentations, panel discussions, networking sessions and opportunities for collaboration among researchers and industry stakeholders.

The scientific program will cover a broad range of themes, including:

• Cultural Tourism and Sustainable Development
• Hospitality and Culture
• Technology and Innovation in Tourism
• Tourism, Cultural Exchange and Globalization
• Tourism Marketing and Cultural Branding
• Health, Wellness and Cultural Tourism
• AI-Enhanced Interdisciplinary Education

A distinguished group of keynote speakers and panelists has been announced for the conference, including Prof. Ali Faizan, Prof. Fevzi Okumus, Prof. Jiaying Lyu, and Dr. Kiran Shinde, all recognized internationally for their contributions to tourism, hospitality and cultural studies.

According to the organizers, ICCTH maintains rigorous academic standards through a double-blind peer-review process. The review system is supported by a Scientific and Paper Review Committee comprising more than 60 scholars representing 54 universities across 28 countries, ensuring international academic quality and diversity.

The conference also offers publication opportunities for participants. Authors submitting full papers may choose to publish their work in Advances in International Culture, Tourism, and Hospitality, to be published by Atlantis Press. In addition, papers selected as Best Papers will be eligible for fast-track consideration by supporting academic journals, subject to each journal’s standard peer-review procedures.

ICCTH 2026 is jointly organized by Virscend University (USA), Hangzhou City University (China) and the Academy of Macau International Tourism Leisure Studies (Macau), with sponsorship from Srinakharinwirot University (Thailand). The international collaboration reflects the conference’s commitment to promoting global dialogue and knowledge exchange across cultures and disciplines.

As tourism destinations worldwide continue to adapt to digital transformation, sustainability challenges and changing traveler expectations, the conference is expected to provide valuable insights into the future of culture, tourism and hospitality, while strengthening international research networks and professional partnerships.

Conference at a Glance

• Event: International Conference on Culture, Tourism and Hospitality (ICCTH 2026)
• Dates: 4–9 November 2026
• Venue: Ambassador Hotel
• Location: Bangkok, Thailand
• Format: Hybrid (In-Person and Online)
• Organizers: Virscend University (USA), Hangzhou City University (China), Academy of Macau International Tourism Leisure Studies (Macau)
• Sponsor: Srinakharinwirot University (Thailand)
• Submission Deadline: 1 August 2026
• Review Process: Double-Blind Peer Review
• Publication Opportunities: Atlantis Press and supporting academic journals
• Main Themes: Cultural tourism, hospitality, sustainability, technology, artificial intelligence, globalization and tourism innovation.