BERLIN, June 18, 2026 — ITB Berlin, one of the world’s leading travel trade shows, has launched a new campaign for its 2027 edition, highlighting the profound changes reshaping the global tourism industry.

The event is scheduled to take place in Berlin from 16 to 18 March 2027 under the slogan “Travel & Tourism in Motion,” reflecting evolving travel behavior, technological innovation, new mobility solutions, and shifting economic and social conditions affecting international tourism.

Organizers said the campaign, developed in cooperation with international communications agency Rupp, presents tourism as an industry in constant transformation. The initiative aims to showcase how destinations, markets and business models are adapting to emerging trends while creating new opportunities for the future of travel.

According to ITB Berlin, the trade show will continue to serve as a platform for dialogue, networking and business development, bringing together tourism industry leaders, destinations, companies and policymakers to discuss global developments and explore future strategies.

“The tourism industry is constantly evolving, and it is precisely this dynamism that ITB Berlin highlights,” said Deborah Rothe, Director of ITB Berlin. “Tourism is much more than travel. It is a driver of economic development, innovation and international networking. ITB Berlin is where key players come together to develop new ideas, analyze global trends and help shape the future of travel.”

The organizers said the campaign’s visual identity and messaging emphasize the increasing diversity and dynamism of the international tourism sector as it responds to changing consumer expectations and global developments.

ITB Berlin is widely regarded as one of the tourism industry’s most influential annual gatherings, attracting exhibitors, buyers and tourism professionals from around the world.