Moldova Launches Official National Platform to Strengthen International Visibility

News from the Industry

The Republic of Moldova has unveiled www.moldova.md, a new official digital platform designed to present the country to international audiences through a modern, accessible and comprehensive online gateway. Launched by the Invest Moldova Agency on 18 June 2026, the platform is intended to serve as a digital identity card for the country, offering visitors a structured and reliable source of information about Moldova.

According to the agency, the initiative responds to the growing need for a clear and credible online space that presents Moldova in a coherent manner at a time when rapid access to information and effective communication are increasingly important. The new platform brings together key information about the country, including its economy, development priorities, cultural heritage, traditions and tourism experiences.

Designed primarily for international audiences, the website is available in English and targets potential visitors, investors, opinion leaders, members of the media and anyone interested in learning more about Moldova. The content has been organized to provide a quick yet comprehensive overview of the country, offering both first-time visitors and those already familiar with Moldova an updated perspective on its identity and opportunities.

A notable element of the launch campaign is the installation of a dedicated www.moldova.md promotional banner at Chișinău International Airport. Located in the passport control area, the banner welcomes arriving passengers with the message “You just landed in Moldova” and provides direct access to the platform through a QR code, enabling visitors to immediately explore official information about the country.

Officials describe the platform as an important strategic communication and nation-branding tool that will help strengthen Moldova’s international visibility and support a more accurate and informed understanding of the country abroad. By presenting verified information through a single official source, the initiative aims to reinforce Moldova’s image as an attractive destination for tourism, investment and international cooperation.

“A strong country image is built through consistency and through an identity that is presented coherently across all international platforms,” said Irina Tolstousov, Deputy Director of the Invest Moldova Agency. She noted that both the new platform and the accompanying Media Toolkit were developed based on international best practices and the standards used by countries with long-established nation-branding strategies.

Tolstousov also emphasized the importance of usability and accessibility, explaining that the platform was designed to be easily used by government institutions, development partners, tourism organizations, businesses and communities engaged in promoting Moldova internationally.

With the launch of www.moldova.md, the Republic of Moldova takes a significant step toward enhancing its international profile and presenting a unified, modern and credible image to global audiences. The platform is expected to become an important reference point for anyone seeking to discover the country, its people, culture and economic potential.